Sovlinjen is a production launched to highlight the opening of the IKEA Bedroom flagship store in Stockholm.
The Sovlinjen project is an open hotline for anyone who needs help falling asleep. When calling phone number 020-304070, you're presented with six different options to help you nod off into dreamland. These include ASMR-sessions, soothing nonsensical babbling, and sound frequencies specially designed to induce sleep. If all else fails, you can also listen to the new IKEA catalog read to you in its entirety as a bedtime story.
Sovlinjen was commissioned by Futurniture and IKEA. Development and production by Soundtelling in collaboration with Tomas Rajnai. Click here to find out more about the project and listen to the podcast.
